CreativeBloc is uniquely designed for marketers, communicators, and creative professionals. You’ll enjoy an immersive conference designed for both new and experienced professionals.

8:00 am - 8:30 am

Registration Open

8:30 am - 9:45 am


Art School Confessional

Danielle Evans, Marmalade Bleue

Started from the bottom, now she’s got a drool-worthy job. Follow dimensional typographer and art director Danielle Evans’s relatable journey of failure, resilience, and ingenuity into a fascinating job as a food lettering artist. Leave inspired to chart your own bread crumb trail.

9:55 am - 10:55 am

Breakout Sessions

How Design Thinking Builds Powerful Digital Ideas

Craig Pladson, Ovative/group

The best ideas find themselves at the intersection of brand purpose, human need and business impact. Most commonly, marketers (agency or client side) struggle with articulating the human need and how a brand can genuinely take action to help people make better decisions.

During this session, Craig will share design thinking methods that can be used to help creative teams co-create user-first solutions, showcase the importance of brand purpose and explain why he believes digital experiences are the best way to bring powerful ideas to life.

Diversity & Inclusion, A Business Imperative

Michael Gonzales, Hallmark

Showing the value add by including D&I into your marketing, workforce, workplace and community strategies

11:05 am - 12:05 pm

Breakout Sessions

Building Endurance: An Introduction to Agile Marketing

Jeff Julian, Squared Digital

In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of content marketing. More than 90% of marketers cite it as a key strategy in their mix. As marketers, we know we need content. We know audiences want it. But the question becomes, how to do it, do it well, and get it done on time?

According to Jeff Julian, Co-founder of, the power is in planning. Jeff will share how marketing teams he has led have employed sophisticated and agile techniques to deploy content that works.

How to Motivate and Work with Creatives

Jeremiah Albrecht, Chandler Inc.

Real world case studies from a Creative Director working in the fast paced retail design industry.

12:05 pm - 1:20 pm

Lunch & Expo

1:30 pm - 2:30 pm


Global Marketing From the Heartland

Eric Campbell, VML

Thoughts on how to build a global marketing powerhouse from the heartland

2:40 pm - 3:40 pm

Breakout Sessions

What World-Class Companies Know About their Customers (and You Should, Too)

Shanna Goodman, Ampersand Business Solutions

World-class companies like Amazon, Apple, and Netflix make it their business to understand their customers’ values, unique challenges, motivations, interests, and habits. These companies are experts at being market-focused, which means they’ve learned how to effectively take marketing activities out of the marketing department and make it part of everyone’s job.

In this session, Shanna Goodman, Brand Strategist and President of Ampersand Business Solutions, will share the keys world class companies know about being market-focused and how they aggressively get to know their customers so they can develop new products and services, focus on opportunities in market segments, and achieve competitive advantage by offering unique value.

Creative Projects: Mastering Play

Brendan O'Shaughnessy

Nurturing creativity demands your full and undivided attention from the moment you wake up. Life often starts in a blur and ends in a daze, when life gets too busy we begin the slow descent into creative mediocrity if we’re not careful. What if we could harness the idea of mastering our play-making in order to keep our work invigorated and fresh? As a creative, nothing is more important than keeping your passions alive and that takes time, dedication and daily craftsmanship.

3:50 pm - 4:50 pm

Breakout Sessions

A Madness to the Method

John Besmer, Planet Propaganda

A hefty tradesman. Polka music. A stripper pole. This is what happens when strategy and creative conspire. With feet planted in both sides of the equation, John Besmer will walk you through Planet Propaganda’s Simplify >< Amplify methodology (briefly!). He’ll then discuss some of the work that’s resulted for ambitious challenger brands like Duluth Trading Company, Smithworks Vodka, and more. Spanning disciplines, there should be something here for everyone. Assuming everyone enjoys a guy prattling on about marketing and such.

Performance Based Digital Marketing & Growth Hacking

Adrian Brambila

Get a crash course in growth hacking discovery in figuring out what it takes to actually create digital marketing campaigns that result in business growth. Whether you are looking for lead generation, sales, or just email signs ups. Learn the foundation for research, optimization, and scaling your paid acquisition efforts online for your business.