Schedule

Started from the bottom, now she’s got a drool-worthy job. Follow dimensional typographer and art director Danielle Evans’s relatable journey of failure, resilience, and ingenuity into a fascinating job as a food lettering artist. Leave inspired to chart your own bread crumb trail.

The best ideas find themselves at the intersection of brand purpose, human need and business impact. Most commonly, marketers (agency or client side) struggle with articulating the human need and how a brand can genuinely take action to help people make better decisions.

During this session, Craig will share design thinking methods that can be used to help creative teams co-create user-first solutions, showcase the importance of brand purpose and explain why he believes digital experiences are the best way to bring powerful ideas to life.

Showing the value add by including D&I into your marketing, workforce, workplace and community strategies

In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of content marketing. More than 90% of marketers cite it as a key strategy in their mix. As marketers, we know we need content. We know audiences want it. But the question becomes, how to do it, do it well, and get it done on time?

According to Jeff Julian, Co-founder of EnterpriseMarketer.com, the power is in planning. Jeff will share how marketing teams he has led have employed sophisticated and agile techniques to deploy content that works.

Real world case studies from a Creative Director working in the fast paced retail design industry.

Thoughts on how to build a global marketing powerhouse from the heartland

World-class companies like Amazon, Apple, and Netflix make it their business to understand their customers’ values, unique challenges, motivations, interests, and habits. These companies are experts at being market-focused, which means they’ve learned how to effectively take marketing activities out of the marketing department and make it part of everyone’s job.

In this session, Shanna Goodman, Brand Strategist and President of Ampersand Business Solutions, will share the keys world class companies know about being market-focused and how they aggressively get to know their customers so they can develop new products and services, focus on opportunities in market segments, and achieve competitive advantage by offering unique value.

Nurturing creativity demands your full and undivided attention from the moment you wake up. Life often starts in a blur and ends in a daze, when life gets too busy we begin the slow descent into creative mediocrity if we’re not careful. What if we could harness the idea of mastering our play-making in order to keep our work invigorated and fresh? As a creative, nothing is more important than keeping your passions alive and that takes time, dedication and daily craftsmanship.